Problems in Email Marketing

Features vs. Strategy Email sending is not the same as email marketing â€

Using a great email platform doesn't guarantee high-converting email marketing. Here's why.

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Today's popular email marketing platforms provide three core features:

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* Send a one-time campaign

* Create an automated sequence

* Basic reporting on open/click rates â€

But what's usually missing is a clear blueprint for creating successful email marketing campaigns that grow your business.

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Missing Sales Strategy To reach your biggest audience, you need consistent sales. â€

As a creator, you have unique experience and a special vision that you want to share with your audience.

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The people you serve love your information, your vision, and your passion for making their lives better.

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However, to reach your largest potential audience, you need more than passion. You need consistent sales.

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Until you have high-converting email campaigns, you're only reaching a fraction of the audience you could.

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And one of the biggest challenges in getting consistent sales is that switching gears from "creating" to "selling" isn't always easy!

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This usually means one of two things happen:

* You send a lot of content emails, but hardly any sales emails

* You send a mix of content and sales emails, but it's not consistent and you don't have a clear blueprint for your what and when to sell. Grow Your Business with

Deadline Funnel Deadline Funnel gives each of your leads a unique and authentic deadline for your offer.

Sign Up No Deadline Most email marketing doesn't include a real deadline â€

Have you noticed that the best sales day of any launch or promotion is the last day?

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Here's why:

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It's right before the deadline.

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A deadline doesn't let people postpone and delay making a decision.

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A deadline lets you put your best offer in front of your best potential buyers… and then makes them choose.

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In or out. Yes or no.

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Without a deadline your email sequence will never convert as well as it could and you're missing out on half your audience

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Up until recently, it was only possible to create a real deadline for product launches… not automated email sequences.

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And that's why we built Deadline Funnel.

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Reporting It's difficult to measure results â€

The two most important metrics to monitor in your email marketing are the number of new subscribers and the amount of new revenue your emails generate.

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Those are the outputs. The key results.

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What are the inputs?

* the # of automated sequences that are live

* the # of one-off campaigns you send

* the # of offers you test â€

Unfortunately, it's not possible to easily see these numbers in most email platforms.

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And if you don't know what's working in your email marketing you can't make the right choices to grow your audience.

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More Posts

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